Marx Grocer is the supermarket solution for the discerning, but time-poor shopper who values bespoke, old fashioned customer service in everyday experiences.
Initially launched as an e-commerce concept in Sydney, founder Mark Richerdson's ultimate goal was to develop a series of bricks and mortar supermarkets across Australia with adjoining online delivery services.
To quickly and effectively penetrate a monopolistic market, we built a brand platform, voice, and visual identity to appeal to the shrewd, trend-savvy young professionals and mothers who were already shopping at the flagship North Bondi store.
We like to think of Marx Grocer as the neighbor you can have a sneaky glass of wine with while discussing "nanny state" laws.
DESIGNER / Kam Leung
DEVELOPER / Payam Izadi