Research and content strategy for an e-newsletter by Hewlett Packard Enterprise.
HP Technology at Work, Enterprise Edition
Hewlett Packard launched an e-newsletter focused on business trends and solutions for enterprise-level customers. Sales reps would send this newsletter with a personalized note directly to technology procurement leads at Fossil Inc., Gibson Guitar Corp, NASDAQ, and other companies.
The first edition of "HP Technology at Work, Enterprise Edition" addressed the theme of security. I pitched concepts that connected HP products with topical references designed to break through business jargon and appeal to decision makers’ relationship with their sales rep.
My role: trend research, content strategy
Made with: Iris Worldwide | 2016