YMCA of Metro Chicago
Copywriting, e-newsletter content, social content, and blogging for the YMCA of Metropolitan Chicago, one of the city’s largest community-based organizations.
YMCA of Metropolitan Chicago
The YMCA of Metropolitan Chicago is one of the area’s largest community-based organizations, serving 200,000+ members through 29 centers, five camps, and countless partner sites in seven counties.
An in-house studio creates content for the overarching association as well as the individual sites, working alongside Y staff and participants to showcase “mission moments.” I wrote copy for the website, blog, social media, email, direct mail, display and OOH ads, event marketing materials, and annual reports.
My role: copywriting, copyediting, concepting, interviewing, reporting
Made with: Brittany Butkiewicz, Designer | 2015–2016
Each membership center has its own one-sheet with specs and stories about the location, plus boilerplate content about the association. Below you’ll find a sampling of one-sheets I wrote for various centers and their initiatives.
All posts linked below are now archived.
"International Space Station research advances heart health on Earth," Feb. 15, 2016
"How to stay heart-healthy at every age," Feb. 8, 2016
"Pro Tips: How are YMCA trainers beating the winter blues?" Jan. 2, 2016
"Is your fitness resolution an empty promise? Let’s change that." Dec. 28, 2015
"Member Spotlight - Meet Ami Trosley," Dec. 21, 2015
"Pro Tips: How are YMCA trainers beating the winter blues?" Dec. 15, 2015
"High schoolers who volunteer are more likely to graduate college," Oct. 6, 2015
"Early detection is key to breast cancer prevention," Oct. 5, 2015
“Early learning programs strengthen academic readiness," Aug. 27, 2015