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YMCA of Metro Chicago

Copywriting, e-newsletter content, social content, and blogging for the YMCA of Metropolitan Chicago, one of the city’s largest community-based organizations.

YMCA of Metropolitan Chicago

The YMCA of Metropolitan Chicago is one of the area’s largest community-based organizations, serving 200,000+ members through 29 centers, five camps, and countless partner sites in seven counties. 

An in-house studio creates content for the overarching association as well as the individual sites, working alongside Y staff and participants to showcase “mission moments.” I wrote copy for the website, blog, social media, email, direct mail, display and OOH ads, event marketing materials, and annual reports.

My role: copywriting, copyediting, concepting, interviewing, reporting

Made with: Brittany Butkiewicz, Designer | 2015–2016

 

Email

 

Social

 

Print

Each membership center has its own one-sheet with specs and stories about the location, plus boilerplate content about the association. Below you’ll find a sampling of one-sheets I wrote for various centers and their initiatives.

 

Blog

All posts linked below are now archived.