YMCA of Metropolitan Chicago

The YMCA of Metropolitan Chicago is one of the area’s largest community-based organizations, serving 200,000+ members through 29 centers, five camps, and countless partner sites in seven counties. 

An in-house studio creates content for the overarching association as well as the individual sites, working alongside Y staff and participants to showcase “mission moments.” I wrote copy for the website, blog, social media, email, direct mail, display and OOH ads, event marketing materials, and annual reports.

My role: copywriting, copyediting, concepting, interviewing, reporting

Made with: Brittany Butkiewicz, Designer | 2015–2016

Email

Social

Print

Each membership center has its own one-sheet with specs and stories about the location, plus boilerplate content about the association. Below you’ll find a sampling of one-sheets I wrote for various centers and their initiatives.

Blog

All posts linked below are now archived.

• "YMCA Community Schools Present 5th Annual Dance-Off at the Chicago Cultural Center," Feb. 25, 2016

• "International Space Station research advances heart health on Earth," Feb. 15, 2016

• "How to stay heart-healthy at every age," Feb. 8, 2016

• "Vocalo’s The Barber Shop Show talks with the Y’s Story Squad about community violence," Feb. 2, 2016

• "NPR’s All Things Considered draws national attention to Urban Warriors," Jan. 26, 2016

• "Pro Tips: How are YMCA trainers beating the winter blues?" Jan. 2, 2016

• "Is your fitness resolution an empty promise? Let’s change that." Dec. 28, 2015

• "Member Spotlight - Meet Ami Trosley," Dec. 21, 2015

• "YSVP’s Story Squad Showcase supports family healing and community conversations," Dec. 16, 2015

• "Pro Tips: How are YMCA trainers beating the winter blues?" Dec. 15, 2015

• "The Y. So Much More™ 2015 Recognition Dinner raises $1 million for children and families," Nov. 2, 2015

• "High schoolers who volunteer are more likely to graduate college," Oct. 6, 2015

• "Early detection is key to breast cancer prevention," Oct. 5, 2015

• "YMCA's 11th Annual Summer Games sponsored by Goldman Sachs were the best yet!" Sept. 25, 2015

• "Continued learning opportunities in after school programs are essential for youth development," Sept. 22, 2015

• "Governor Rauner’s Commission on Criminal Justice and Sentencing Reform Convenes at YSVP Headquarters," Sept. 11, 2015

• “Early learning programs strengthen academic readiness," Aug. 27, 2015

• "Back 2 School Illinois donates supplies for thousands of underserved students," Aug. 18, 2015