YMCA of Metro Chicago
YMCA of Metropolitan Chicago
The YMCA of Metropolitan Chicago is one of the area’s largest community-based organizations, serving 200,000+ members through 29 centers, five camps, and countless partner sites in seven counties. An in-house studio creates marketing content for the association and individual Y locations, engaging both staff and participants to showcase “mission moments.”
I wrote copy for the website, blog, social media, email, direct mail, display and OOH ads, event marketing materials, and annual reports.
Social
Each YMCA center has a flyer with location-specific specs and stories, plus boilerplate content about the association. Below you’ll find a sampling of one-sheets I wrote for various centers and their initiatives.
My role: copywriting, copyediting, concepting, interviewing, reporting
Made with: Brittany Butkiewicz, Designer | 2015–2016
